I had my first hotel experiences in the South of Spain and at The Sheraton Skyline Hotel & Conference Center (part of Starwood Hotels & resorts) in London during my studies of International Hospitality & Tourism Management at the Glion Institute of Higher Education in Switzerland.
After various front of house experiences at the Sheraton Skyline in London I started my first sales experience in their Conference & Events Department that handled 350 rooms and 18 meeting rooms with a total of over 1500 m2 meeting space.
After years of studying and working abroad it was time to return to my homebase and settle in Belgium. Here I continued my sales experience at Mobistar (part of Orange, France Telecom) as a sales executive in their business to business department.
More than 2 years of ICT related sales experience later I happily accepted the invitation to return to my “hospitality” passion and started working at the Starwood Hotels Brussels Office.
In February 2007 I took on a new challenge at The Dominican for the pre-opening and opening phase of this wonderful Brussels’ design hotel. We proudly opened the 10th hotel of Carlton Hotel Collection and first member of Design Hotels in November 2008. In this early period we were already nominated on the Conde Nast Hot List, as an Expedia Insiders’ select and as a CNBC Top 25 European Business Hotel.
November 2009 was then finally the moment to pursue my longtime dream with the start-up of PureC.
Today I am also a member of the board of directors of Crossroad Consulting, Cova-Invest nv, De Den nv as well as in Herculean (Hercules Trophy).